Analyzing Market Segments and Competitive Market Structure from Brand Switching Data

Reutterer, T. (Speaker)

Institute for Marketing and Customer Analytics

Activity: Talk or presentation › Science to science

Period	1996
Event title	Talk (further information missing)
Event type	Unkonwn

Related content

Projects
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
Project: Research funding
Adaptive Modelling - Market segmentation and product positioning
Project: Other