“And” Instead of “Or”: The Solution to Strategic Paradoxes? Paradoxical Cognition and Firm Performance during Economic Shocks

Activity: Talk or presentationScience to science


We argue that the decision maker´s paradoxical cognition creates a disposition for both/and-strategies that lead to an increase in tensions among the organization´s structure, goals, and routines. We suggest that the CEO´s contradictory way of thinking enables organizations to successfully manage strategic paradoxes and increase their performance during phases of moderate tensions. Economic shocks however, create high levels of uncertainty. In this situation, paradoxical strategic actions might spark intense confusion and conflict among the organization members, creating an overload of ambiguity. A situation that might be detrimental to firm performance.
Period26 Mar 202027 Mar 2020
Event title11th EIASM Workshop on top management teams and business strategy research
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502044 Business management