Being and Staying the Only One: Feedback on Current and Future Uniqueness Creates Value in Mass Customization

  • Franke, N. (Contributor)
  • Franziska Krause (Contributor)
  • Pia Burghartz (Contributor)
  • Emanuel de Bellis (Contributor)
  • Gerald Haeubl (Contributor)

Activity: Talk or presentationScience to science

Period16 May 201918 May 2019
Event titleTheory + Practice in Marketing Conference
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502014 Innovation research
  • 502052 Business administration