Changing the rules of the game: Competition among cause-related marketing promotions

  • Schamp, C. (Contributor)
  • Karin Ludwig (Contributor)
  • Mark Heitmann (Contributor)

Activity: Talk or presentationScience to science

Period26 May 201529 May 2015
Event titleCollaboration in Research : EMAC 2015
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing