Choosing the right answer format: Investigating the impact of different answer formats on the results of brand image data

  • Sara Dolnicar (Contributor)
  • Grün, B. (Speaker)
  • John R. Rossiter (Contributor)

Activity: Talk or presentationScience to science

Period5 Aug 2009
Event titleSeminar at the School of Management and Marketing Research, University of Wollongong
Event typeUnkonwn
Degree of RecognitionInternational