Claiming vs. Sharing the Intangible: The Role of Individual and Collective Psychological Ownership in Consumer-Empowered Online Environments

Carina Thürridl (Speaker)

Institute for Marketing and Consumer Research

Activity: Talk or presentation › Science to science

Period	1 Jun 2014 → 6 Jun 2014
Event title	EMAC 2014 - Doctoral Colloquium
Event type	Unknown
Degree of Recognition	International

Documents & Links

http://www.emac2014.eu/