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Conceptualizing Consumer's experiences of Product-harm Crises
Haas-Kotzegger, U.
(Contributor)
Schlegelmilch, B. B.
(Contributor)
Institute for International Marketing Management
Activity
:
Talk or presentation
›
Science to science
Period
22 May 2012
→
25 May 2012
Event title
41st Annual Conference European Marketing Academy
Event type
Unknown
Degree of Recognition
International