Consumers' emotional states when consuming counterfeits, original brands or both versions - Third-person-technique in qualitative methodology

Activity: Talk or presentation › Science to science

Period18 May 2017 → 20 May 2017
Event title5th International Consumer Brand Relationships Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 501015 Organisational psychology
  • 502019 Marketing
  • 501003 Occupational psychology
  • 502020 Market research