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Correcting for Response Style Effects on Service Quality Measures
Thomas Mayr (Contributor)
Andreas Zins (Contributor)
Department of Global Business and Trade
Research Institute for Supply Chain Management
Institute for Marketing and Customer Analytics
Activity
:
Talk or presentation
›
Science to science
Period
3 Dec 2007
→
5 Dec 2007
Event title
ANZMAC. Australian and New Zealand Marketing Academy
Event type
Unknown
Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing
502020 Market research
Documents & Links
http://www.anzmac07.otago.ac.nz/index.aspx