Cost-benefit-associations: A neglected construct in consumer research

Activity: Talk or presentationScience to science

Period29 Aug 2007
Event titleUniversity of Swansea
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 501002 Applied psychology
  • 502020 Market research
  • 501021 Social psychology