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Cost-benefit-associations: A neglected construct in consumer research
Kamleitner, B.
(Speaker)
Institute for Marketing and Consumer Research
Competence Center for Sustainability Transformation and Responsibility
Activity
:
Talk or presentation
›
Science to science
Period
29 Aug 2007
Event title
University of Swansea
Event type
Unkonwn
Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing
501002 Applied psychology
502020 Market research
501021 Social psychology