Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students

  • Parissa Haghirian (Contributor)
  • Maria Madlberger (Contributor)

    Activity: Talk or presentation › Science to science

    PeriodJun 2006
    Event title14th European Conference on Information Systems
    Event typeUnkonwn
    Degree of RecognitionInternational