Customization can improve your performance: The motivational consequences of the self-expressive customization of a product

Activity: Talk or presentation › Science to science

Period24 May 2016 → 27 May 2016
Event titleEMAC European Marketing Academy Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502014 Innovation research