Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel.

Andreas Zins (Contributor)
Kamontorn Prompitak (Contributor)

Institute for Marketing and Customer Analytics

Activity: Talk or presentation › Science to science

Period	12 Aug 2010 → 14 Aug 2010
Event title	ApacCHRIE Conference 2010
Event type	Unknown
Degree of Recognition	International

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing
502020 Market research
502040 Tourism research