Differentiating Privacy and Security: A Content Analysis of B2C Websites

  • Marie Caroline Oetzel (Contributor)
  • Krumay, B. (Contributor)

Activity: Talk or presentationScience to science


Privacy and security are important topics in research and business. This work on one hand offers a way to differentiate these two topics and provides information about different privacy regulations already existing in Europe and the US. We clarify definitions of information privacy and state that privacy and security are not the same, although most companies do not differentiate. A content analysis conducted in 2008 and 2011 of B2C-companies' websites is used to demonstrate how interweaved these two terms and the representation of terms and conditions (T&C) are presented. The data is analyzed in terms of numbers, how often links to the topics exist; positioning, where these links are located on the web pages; and identifiers, which represent the topics privacy, security, and T&C. Based on this information, the relation between privacy, security, and T&C is analyzed and interpreted.
Period4 Aug 20117 Aug 2011
Event titleAMCIS 2011
Event typeUnknown
Degree of RecognitionInternational