Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen

Kamleitner, B. (Contributor)
Marckhgott, E. (Contributor)
Viktoria Prock (Contributor)
Daniela Leitgeb (Contributor)

Institute for Marketing and Consumer Research

Activity: Talk or presentation › Science to professionals/public

Period	2 Oct 2017
Event title	MAV Generalversammlung
Event type	Unknown

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing
502020 Market research

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Projects
Packaging
Project: Research funding