Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence

  • Robin Katzenstein (Contributor)
  • Schamp, C. (Contributor)
  • Tammo Bijmolt (Contributor)

Activity: Talk or presentationScience to science

Period23 May 201726 May 2017
Event titleLeaving Footprints: 46th EMAC Annual Conference
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing