Description
As the theme of this year’s EIBA conference highlights, the world has seen radical changes in recent years. One of the most salient ofthese changes is the increasing role of digital technologies in business, politics, and society. While scholars in areas such as forexample innovation and new product development have long been interested in the impact of technology in business, it is striking tonote the relative absence of such studies in the IB area. The contributors to this panel have been at the forefront of these new researchavenues and will share their insights and ideas with the audience. In this panel, we aim to spark an interesting conversation by drawingupon the insights of scholars from various parts of the IB field, from strategy through marketing to human resources, responding tosome of the ambition described in this year’s EIBA conference theme. As we will also draw on the insights of some of the mostprominent IB scholars as well as the younger generation of IB researchers, we aim to offer an inspiring range of perspectives and hopeto encourage new research projects and collaborations| Period | 13 Dec 2019 → 15 Dec 2019 |
|---|---|
| Event title | 45th EIBA Annual Conference 2019 |
| Event type | Unkonwn |
| Degree of Recognition | International |