Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases.

Stöttinger, B. (Contributor)
Penz, E. (Contributor)

Institute for International Marketing Management

Activity: Talk or presentation › Science to science

Period	26 May 2009 → 29 May 2009
Event title	EMAC
Event type	Unkonwn
Degree of Recognition	International