European Journal of Marketing (Journal)

  • Maier, L. (Reviewer)
  • Christian Baccarella (Reviewer)
  • Kai-Ingo Voigt (Reviewer)

Activity: Editorial work and peer-reviewJournal article peer-review

Description

How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
Period2021
Type of journalUnknown
ISSN0309-0566