Skip to main navigation Skip to search Skip to main content

Extending Rungie et al.'s Model of Brand Image Stability to Account for Heterogeneity

  • Grün, B. (Speaker)
  • Sara Dolnicar (Contributor)
  • John R. Rossiter (Contributor)

Activity: Talk or presentation › Science to science

Period22 May 2007 → 25 May 2007
Event title36th European Marketing Academy Conference (EMAC)
Event typeUnknown
Degree of RecognitionInternational