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From RFM to LSTM: Predicting customer future with autoregressive neural nets
Reutterer, T.
(Contributor)
Jan Valendin (Contributor)
Michael Platzer (Contributor)
Klaudius Kalcher (Contributor)
Institute for Marketing and Customer Analytics
Research Institute for Cryptoeconomics
Research Institute for Computational Methods
Activity
:
Talk or presentation
›
Science to science
Period
28 May 2019
→
30 May 2019
Event title
European Marketing Academy Conference 2019
Event type
Unknown
Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing
502
502020 Market research
502052 Business administration