From RFM to LSTM: Predicting customer future with autoregressive neural nets

  • Reutterer, T. (Contributor)
  • Jan Valendin (Contributor)
  • Michael Platzer (Contributor)
  • Klaudius Kalcher (Contributor)

Activity: Talk or presentationScience to science

Period3 Feb 20204 Feb 2020
Event titleMarketing Analytics Symposium – Sydney (MASS) 2020
Event typeUnknown
Degree of RecognitionNational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502
  • 502020 Market research
  • 502052 Business administration