Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing.

Activity: Talk or presentationScience to science

Period22 Feb 201825 Feb 2018
Event title2018 AMA Winter Academic Conference
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502 not use (legacy)