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Gamifying Public Relations: A new pathway towards stakeholder engagement
Jens Seiffert-Brockmann (Contributor)
Wolfgang Weitzl (Contributor)
Ariadne Neureiter (Contributor)
Vienna University of Economics and Business
Activity
:
Talk or presentation
›
Science to science
Period
24 May 2019
→
28 May 2019
Event title
69th Annual International Communication Association (ICA) Conference
Event type
Unknown
Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
211903 Science of management
502019 Marketing
502020 Market research