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Gamifying Public Relations: A new pathway towards stakeholder engagement

  • Jens Seiffert-Brockmann (Contributor)
  • Wolfgang Weitzl (Contributor)
  • Ariadne Neureiter (Contributor)

Activity: Talk or presentationScience to science

Period24 May 201928 May 2019
Event title69th Annual International Communication Association (ICA) Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research