Getting the Pace Right: When Are Simple Heuristics in Real-Time Bidding Profitable?

Dündar, U. (Speaker)
Abou Nabout, N. (Contributor)
Bernd Skiera (Contributor)

Institute for Interactive Marketing and Social Media

Activity: Talk or presentation › Science to professionals/public

Period	15 Nov 2024
Held at	Zalando SE, Germany

Related content

Prizes
The Best Poster Award
Prize

Activities
Finding the Right Pace: A New Pacing Heuristic in Real-Time Bidding for Online Display Advertising
Activity: Talk or presentation › Science to science