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Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness

  • Christina Uhl (Contributor)
  • Klaus Miller (Contributor)
  • Abou Nabout, N. (Contributor)

Activity: Talk or presentation › Science to science

Period14 Jun 2018 → 16 Jun 2018
Event title47th Conference of the European Marketing Academy (EMAC)
Event typeUnknown
Degree of RecognitionInternational