Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness

Christina Uhl (Contributor)
Klaus Miller (Contributor)
Abou Nabout, N. (Contributor)

Institute for Interactive Marketing and Social Media

Activity: Talk or presentation › Science to science

Period	27 May 2018 → 29 May 2018
Event title	31st EMAC Doctoral Colloquium
Event type	Unknown
Degree of Recognition	International