How Access-based Media Consumption Affects Marketing Elasticities

Wlömert, N. (Contributor)
Dominik Papies (Contributor)
Michel Clement (Contributor)
Martin Spann (Contributor)

Institute for Interactive Marketing and Social Media

Activity: Talk or presentation › Science to science

Period	3 Dec 2018 → 5 Dec 2018
Event title	ANZMAC
Event type	Unknown
Degree of Recognition	International