Description
In this paper, we provide a conceptualization of how artificial intelligence might shift phenomena of biases and heuristics in international business (IB) practice and theory. First, we systematically review, discuss and integrate the current state of IB research on biases and heuristics according to emergent IB research topics. Second, we provide a structured overview of how these phenomena are embedded and considered in IB topics and IB theories. Third, we argue that artificial intelligence and machine learning applications may shift human biases and heuristics. We outline how IB practice may be affected and how IB theory may have to be reassessed. In doing so, we provide several research gaps. Fourth, along our structured overview of biases and heuristics we propose three concrete avenues for future research by discussing how AI may shift phenomena in IB areas such as knowledge management and internationalization processes.| Period | 10 Dec 2021 → 12 Dec 2021 |
|---|---|
| Event title | 47th EIBA Annual Conference 2021 |
| Event type | Unkonwn |
| Degree of Recognition | International |