How can firms stop negative word-of-mouth? A typology of online complainants

  • Wolfgang Weitzl (Contributor)
  • Clemens Hutzinger (Contributor)
  • Sabine Einwiller (Contributor)

Activity: Talk or presentationScience to science

Event title2019 AMS World Marketing Congress (AMSWMC22)
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research