Idea generation for radical Innovation: The role of users - An explorative case study analysis in the field of medical technology

  • Lettl, C. (Contributor)
  • Cornelius Herstatt (Contributor)

Activity: Talk or presentationScience to science

Period5 Jul 20047 Jul 2004
Event titleProceedings of the SAM/IFSAM VII World Congress, Management in a world of diversity and change
Event typeUnkonwn
Degree of RecognitionInternational