Improving the Measurement of Aging in Consumer Behavior Research – Lessons from Demography

Activity: Talk or presentationScience to science


Measurement of aging in consumer behavior research is limited to chronological age and a variety of non-chronological self-reported measures. We introduce the characteristic age approach from demography to consumer behavior research, to combine objective measures of aging with the intuitive understanding of chronological age.
Period17 Oct 201920 Oct 2019
Event titleACR North America
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 302020 Gerontology
  • 509005 Gerontology
  • 504006 Demography