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It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

  • Wolfgang Weitzl (Contributor)
  • Zniva, R. (Contributor)
  • Ardion Beldad (Contributor)

Activity: Talk or presentation › Science to science

Period26 Feb 2016 → 28 Feb 2016
Event title2016 AMA Winter Marketing Educators Conference
Event typeUnknown
Degree of RecognitionInternational