Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach

  • Sundar Bharadwaj (Contributor)
  • Floh, A. (Contributor)

Activity: Talk or presentation › Science to science

Period12 Jun 2008 → 14 Jun 2008
Event titleINFORMS Marketing Science Conference
Event typeUnknown
Degree of RecognitionInternational