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Made for You: The Effect of Consumer Identification on Consumer Preference
Sarah Lim (Contributor)
Stijn van Osselaer (Contributor)
Christoph Fuchs (Contributor)
Schreier, M.
(Contributor)
Institute for Marketing Management
Activity
:
Talk or presentation
›
Science to science
Period
27 Oct 2016
→
30 Oct 2016
Event title
ACR 2016, Association for Consumer Research Conference
Event type
Unknown
Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing
502014 Innovation research