Managing the paradox of strategic flexibility: The relationship between paradoxical cognition and firm performance

Activity: Talk or presentationScience to science


We conceptualize strategic flexibility as a strategic paradox that entails tensions between stability and dynamism. Furthermore, we develop a framework that disentangles the nested tensions of the strategic paradox as system-inherent, cognitive, and social. Integrating our framework with a strategic leadership perspective enables us to reveal mechanisms between paradoxical cognition, strategic action, and firm performance. CEO´s paradoxical cognition increases the ability and willingness to be strategically flexible. Additionally, a deep understanding of contradictory demands and a disposition to develop both/and-strategies positively moderates the relationship of strategic flexibility and firm performance. To test our propositions we propose a quantitative research method based on a computer aided text analysis algorithm (CATA).
Period2 Jul 20204 Jul 2020
Event title36th EGOS Colloquium
Event typeConference
LocationHamburg, GermanyShow on map
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502044 Business management