Market Segmentation and Competitive Analysis: MULTICLUS versus SOM

Reutterer, T. (Contributor)
Martin Natter (Contributor)

Institute for Marketing and Customer Analytics

Activity: Talk or presentation › Science to science

Period	1999
Event title	Talk (further information missing)
Event type	Unknown

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Projects
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
Project: Research funding
Adaptive Modelling - Market segmentation and product positioning
Project: Other