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Measuring Perceived Emotional Value: New Insights from Physiological Measures?
Koller, M.
(Contributor)
Peter Walla (Contributor)
Marketing
Institute for Marketing Management
Activity
:
Talk or presentation
›
Science to science
Period
26 Sept 2014
→
28 Sept 2014
Event title
Annual Conference of the Society for NeuroEconomics
Event type
Unknown
Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing
502
502020 Market research