Measuring Stability of Brand Image Analysis - Accounting for Heterogeneity in Descriptive Models

  • Grün, B. (Speaker)
  • Sara Dolnicar (Contributor)
  • John R. Rossiter (Contributor)

Activity: Talk or presentationScience to science

Period29 Jan 2008
Event titleSeminar at the School of Management and Marketing Research, University of Wollongong
Event typeUnkonwn
Degree of RecognitionInternational