Monika Koller (Symposium Chair, 2015) submision with Hilke Plassmann, Nina Mazar, Nicole Robitaille, Gideon Nave, Charlotte Prevost, Julie Cousin, Dean Mobbs, Patrik Vuilleumier, Axel Linder, Zafrit Lewin, Anastasia Shuster, Dino J Levy (2015): Consumer Neuroscience. Applying Neuroscientific Methods to Destruct the Old, Challenge the Present and Create the New in Consumer Psychology