Multichannel customer experience in retail settings: An integrated in-store and off-store approach

  • Manuela Valta (Contributor)
  • Stöttinger, B. (Contributor)
  • Donata Vianelli (Contributor)

Activity: Talk or presentation › Science to science

Period1 May 2014
Event titleAnnual Meeting for the Società Italiana Marketing
Event typeUnknown
Degree of RecognitionInternational