Nothing Beats Quality? How Consumer Testing Signs Are Influencing the Evaluation of Print Ads

  • Carina Daniela Havlicek (Contributor)
  • Marckhgott, E. (Contributor)
  • Daniela Glatz (Contributor)

Activity: Talk or presentationScience to science

Period1 Jul 20162 Jul 2016
Event titleInternational Conference on Research in Advertising (ICORIA)
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502020 Market research