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Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour
Wolfgang Ziniel (Speaker)
Institute for Marketing Management
Activity
:
Talk or presentation
›
Science to science
Period
14 Mar 2011
→
16 Mar 2011
Event title
General Online Research Conference
Event type
Unknown
Degree of Recognition
International
Documents & Links
http://www.gor.de/gor11/index_en.php