Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers

  • Brigitte Stangl (Contributor)
  • Kastner, M. (Contributor)
  • Girish Prayag (Speaker)

Activity: Talk or presentation › Science to science

Period21 Jul 2016 → 24 Jul 2016
Event titleGlobal Marketing Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 503008 E-learning
  • 502020 Market research
  • 502052 Business administration

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