Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda

  • Koller, M. (Contributor)
  • Floh, A. (Contributor)
  • Alexander Zauner (Contributor)
  • Loredana Viola (Contributor)

Activity: Talk or presentationScience to science

Period29 Nov 20101 Dec 2010
Event titleAustralian and New Zealand Marketing Academy Conference (ANZMAC) 2010
Event typeUnknown
Degree of RecognitionInternational