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Perceptions of content marketing – An exploratory study

  • Sabine Einwiller (Contributor)
  • Wolfgang Weitzl (Contributor)
  • Lina Stürmer (Contributor)

Activity: Talk or presentation › Science to science

Period27 Nov 2019 → 29 Nov 2019
Event titleConference of the German Communication Association (DGPuK) Advertising Communication Division and Media Education Division
Event typeUnknown
Degree of RecognitionNational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research