Policies and programme design: English-medium programmes at Europe¿s largest business school

Activity: Talk or presentationScience to science


Policies and programme design: English-medium programmes at Europe’s largest business school Ongoing internationalisation processes have accelerated the implementation of English-medium programmes (EMPs) across European higher education institutions (e.g. Knight 2008). The discipline of business and management studies has been particularly affected by this trend, which is reflected in the increasing number of EMPs implemented each year in this field of study (Wächter & Maiworm 2008: 45–48). Despite this growth trend, there is still a lack of awareness of what the implementation of EMPs entails at both organisational and pedagogical levels. The study presented in this talk (Unterberger 2014) strives to contribute to filling this research gap by capturing the multifaceted nature of EMPs in tertiary business studies. The presentation will primarily focus on the findings of a case study on the implementation and operation of EMPs at Europe’s largest business school, i.e. WU, Vienna University of Economics and Business. The case study findings will be complemented and contrasted with results from the analysis of institutional internationalisation policies. By combining the policy perspective with a managerial one, the study allowed illuminating insights into curriculum and programme design of EMPs. For instance, it revealed the programme management’s perspective on language learning in EMPs and identified the role of EAP/ESP teaching (English for Academic / Specific Purposes) in the curricula of English-taught programmes. In addition, the interplay between internationalisation processes in higher education and English-medium programme design and delivery could be identified in institutional policy documents.
Period2 Sep 20154 Sep 2015
Event titleICLHE (Integrating Content and Language in Higher Education) 2015: At the Crossroads between Innovation and Practice
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 503018 University didactics
  • 503029 Language teaching research
  • 503014 Subject didactics of social sciences
  • 503011 Subject didactics of humanities
  • 602