Preceding Reputation: A Stakeholder Perspective on Pre-Reputation Signals of Nascent Ventures

Description

Even though the emergence of reputation is a long and cumulative process, each stakeholder immediately has impressions of an organization. To understand how early impressions of nascent sustainable ventures are formed, we apply an abductive reasoning strategy and identify two cognitive frames that influence stakeholder perceptions: (a) the individual’s prioritization of the character or capability perspective of reputation (prioritization of perspective), and (b) the individual’s ability and willingness to compare their impression (ability to compare). Further, we find three types of pre- reputation signals that stakeholders receive and interpret based on their individual cognitive frames, i.e., character signals, sustainability signals, and performance signals. By discussing these signals and the cognitive frames of stakeholders in a framework of pre-reputation signals, we fill an important gap in research on reputation emergence, advancing the understanding of how early impressions of individual stakeholders can shape organizational reputation.

Period	30 Jul 2020 → 3 Aug 2020
Event title	Academy of Management Annual Meeting
Event type	Unknown
Degree of Recognition	International