Predicting Share of Wallet and Share of Category Requirements using Customer Loyalty Card Data

Activity: Talk or presentationScience to science

Period8 Jun 201711 Jun 2017
Event titleINFORMS Marketing Science Conference 2017
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502
  • 502020 Market research
  • 502052 Business administration