Predicting Share of Wallet and Share of Category Requirements using Customer Loyalty Card Data

  • Filipe Sengo Furtado (Contributor)
  • Reutterer, T. (Contributor)
  • Oded Netzer (Contributor)

Activity: Talk or presentation › Science to science

Period8 Jun 2017 → 11 Jun 2017
Event titleINFORMS Marketing Science Conference 2017
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502
  • 502020 Market research
  • 502052 Business administration

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