Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502
- 502020 Market research
- 502052 Business administration
Predicting Share of Wallet and Share of Category Requirements using Customer Loyalty Card Data
- Sengo Furtado, F. (Contributor)
- Reutterer, T. (Contributor)
- Oded Netzer (Contributor)
Activity: Talk or presentation › Science to science