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Predicting Share Of Wallet Using Customer Loyalty Card Data

Activity: Talk or presentation › Science to science

Period29 May 2018 → 1 Jun 2018
Event titleEuropean Marketing Academy (EMAC) Annual Conference 2018
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502
  • 502020 Market research
  • 502052 Business administration